Luigi Romanelli

Luigi Romanelli was born in Rovereto di Trento in 1960 and graduated in Architecture at the IUAV in Venice where he studied with specialists of this subject such as Aldo Rossi. From his studio, located in the heart of the Italian Ceramics capital Sassuolo, he has developed architectural projects worldwide.

Industrial design is another of his creative facets as well as extensive experience in the ceramic sector, working with some of the leading brands at an international level.



Work is a collection that stands the test of time and fashion

Its apparent formal simplicity hides an important reflection on design and ceramics. The 8 Work formats allow one to work the same materials in different types of projects, spaces and quarters. Versatility is one of the design premises of this collection.


Designing is being able to combine color in an appropriate way. The WORK color palette responds to complementary tones. Neutral tones, but with warm nuances reminiscent of the earth; a collection that delves into the roots of ceramics.

WORK WOOD is a timeless wood, but it does not forget the unique personality of a natural graphic. WOOD has been specially designed to combine perfectly, in formats and tones, with the rest of the collection.


Moulding the essence

No matter how much the technique evolves, sometimes you have to look back, recognize in the origins what once made the ceramic tile unique. Argillae is a love song to matter in its pure state: clay. Its surface and texture are the result of the dialogue between the hand of the artisan and the earth, a surface of imperfect beauty that extracts its colors from the clay, full of passion and poetry.

Terracotta colors for ceramics from the digital generation

Argillae is conceived as a decorative tool, a materiality full of nuances with a wide variety of earthy and neutral shades, with a myriad of formats, special pieces and decorative accessories. Our intention: to design collections that unleash creativity.


The poetry of arithmetics

Following in the footsteps of designers and artists such as Bruno Munari, Luigi Romanelli explores the relationship between mathematics, art and design at AMA. This collection recreates a microterrazzo surface with a geometrically organised segment that contains Peano curve inlays, named after the mathematician Giuseppe Peano which allows for the fractal decomposition of a plane. In such a way an apparently chaotic surface acquires an appearance which is both coherent and balanced. And, like music, it is achieved through the use of mathematics.

Ama decoration

Ricetta: an AMA base with large inlays that play with geometry and a colour palette that complements each shade.
Fiori: for AMA lovers there’s also a decoration with small, coloured flowers in the mix with a reference to Andy Warhol aesthetics.